Established in June of 2020, Founder and Designer Alyssa Walker, created AlwaysBe amidst the hardships many of us encountered throughout the COVID-19 pandemic. Before the start of the pandemic, Alyssa worked as a Digital Content Designer for Nike brand. Partnering with retailers such as Kids Foot Locker and Macy’s to deliver storytelling assets for each season. Once the pandemic hit, many companies were forced to downsize and her company was no different. Being placed on furlough was deviststing. But as time went on, Alyssa came to find that there were many oppertunities blooming from this sudden job loss. The biggest of which being the extra time to start freely creating again. From cooking to painting to refurbishing old furniture, Alyssa exhausted all mediums before ultimately landing on the erupting tie-dye trend.
It started off with 6 sweatsuits being posted on instagram for fun but very quickly turned into a flood of family, friends and strangers looking to place an order for their very own custom sweatsuit.
Today, AlwaysBe has become a brand committed to embracing all the things that make each of us unique. AlwaysBe is fueled by incredible humans who share an appreciation for style, comfort, and individuality. Our mission is to empower each other to not just be bold on the inside but on the outside too. Through self expression, we celebrate humans of all shapes, sizes, colors and personalities. Whether you are a fiercely shy wallflower or made for center stage, we encourage you to AlwaysBe you!
AlwaysBe views each body as a fabulous accessory that holds the mind. Dress it up, treat it kindly, give it comfort, show it respect. That’s why we are committed to making each piece as unique as you.
HI HOT STUFF
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